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Is your skin ready for the post-mask era?
Teresa de Miguel Miró
After 25 months, the unveiling of our faces has arrived . A long-awaited yet dreaded bare face that many women face with mixed feelings. We all want to breathe deep, fresh air again and wear lipstick without the pigments smudging behind our masks… but let's be honest, have you been giving the lower third of your face the same care as before the pandemic?
At Beldon Beauty we are very aware and have been personally observing for months how interest in the eye contour has increased and how interest in care focused on the lower third of the face has declined, both in terms of cosmetics and treatments.
If you've continued taking care of yourself as usual, congratulations. But if you've relaxed your routine—and we completely understand when your cheeks, neck, chin, nasolabial folds, and sagging skin in that area were hidden—it's time to resort to cosmetic shortcuts and specific treatments for this area of the face. 
The 7 Skin Problems That Removing the Mask Will Uncover
MORE WRINKLES IN THE BARCODE
It was hidden, but the occlusion caused by masks hasn't been good for the upper lip area. And if you're a smoker, the uncertainty of recent years has probably led you to increase your cigarette consumption.
Lip contour treatments are needed to smooth out those vertical wrinkles.
SAGGING CHEEKS
Are you noticing more pronounced nasolabial folds? That's normal. The skin in that area hasn't been properly oxygenated, and you probably haven't been doing much to stop the sagging. It's time to turn to the most powerful firming cosmetics.
MOST MARKED LINES OF BITTERNESS
These are the vertical wrinkles that run from the corners of the mouth downwards. They haven't just worsened due to lack of care. The last two years haven't been particularly happy, and it shows in your expression. There's no other option but to apply the most potent anti-wrinkle creams to them.
MASKNE
Many people of all ages have noticed acne and breakouts returning in recent months. The direct culprit? Face masks, which created a humid microclimate that fostered the growth of all kinds of bacteria. These breakouts are expected to clear up gradually as we allow our skin to breathe. Don't fall into the trap of continuing to wear masks to hide your blemishes. Express treatments that make them disappear in record time are essential.
LOSS OF FACIAL CONTOUR
If you thought the mask acted like a 'bra,' you were very wrong. The discomfort only served to make you neglect your skincare routine in that area of your face, instinctively forgetting to apply face cream to the jawline, massaging and working it in properly. Redensifying cosmetics come to your rescue.
DOUBLE CHIN
Out of sight, out of mind… but I bet you're constantly looking in the mirror and even taking selfies with your head down, wondering how you got to this point. Don't worry. At Beldon, we've just added a treatment specifically for this. Just be patient, you'll find all the details if you keep reading.
BE CAREFUL WITH THE SUN
The skin in this area is practically 'virgin' and, in addition to burning more easily, is more prone to developing sunspots. Don't forget to apply a good layer of sunscreen before going outside.
What are you waiting for to make up for lost time?
Dr. Schrammek's Time Control Retinight is an intensive night serum with vitamin A that reduces the depth of deep wrinkles and noticeably improves skin elasticity, resulting in a firmer appearance.
Medik8 Blemish SOS . Its potent infusion of maximum strength salicylic acid and soothing niacinamide visibly reduces acne breakouts in as little as 24 hours without leaving any residue on the skin.
Dr. Barbara Sturm's Sun Drops . An innovative, lightweight SPF 50 sun serum that also works as a skin treatment and provides broad-spectrum UVA and UVB protection.
BELDON BEAUTY DOUBLE CHIN TREATMENT
ACCENT PRIME + REMODELING FACE, THE UNBEATABLE DUO
Beldon Beauty has just incorporated it to combat the problem of a double chin. For this, it uses the combined Accent Prime and Remodeling Face devices.
It works together on the muscles of the facial oval and double chin, improving the support of facial structures by tightening, filling, and restructuring this area. It is especially recommended for cases of sagging skin, jowls, and sunken cheeks.
The synergy of Accent Prime and Remodeling Face technologies stimulates the formation of elastin and collagen necessary to firm, redefine and drain the facial oval.
Unipolar radiofrequency generates heat in the treated area, stimulating the formation of elastin and collagen, remodeling and tightening the skin of the jawline. Ultrasound reduces fatty tissue, allowing us to compact and adhere the skin to the muscle, redefining the facial contours. The electrostimulation provided by Remodeling Face , meanwhile, causes muscle contraction, oxygenates tissues, promotes a tightening and firming effect, and allows the products used during the treatment to penetrate to the deepest layers.
We know that the first step before any treatment should always be a prior diagnosis carried out under the guidance of honesty and knowledge, so we invite you to make an appointment to let us check to what extent the use of masks has taken its toll on you.
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